Role Purpose:

• To optimise our website’s structure and content to improve its visibility and ranking on search engine results pages.

Responsibilities:

• Conduct in-depth keyword research and analysis to identify high-value opportunities for both organic search ranking and paid campaign targeting.

• Collaborate with the Digital Marketing Manager to develop and implement comprehensive SEO strategies for diverse brands, encompassing technical SEO optimisation, on-page optimization, and link building initiatives.

• Stay at the forefront of SEO best practices and algorithms, proactively suggesting and implementing improvements to website structure, content, and user experience.

• Leverage web analytics tools like Google Analytics to gain deep insights into website traffic, user behavior, and campaign effectiveness.

• Prepare and present comprehensive SEO reports to the Digital Marketing Manager and other stakeholders, clearly communicating complex concepts in an understandable manner.

• Stay ahead of the curve by researching and proposing innovative SEO strategies and tactics, ensuring continuous improvement and adaptation.

• Work closely with internal stakeholders, including content creators, web developers, and designers, to ensure seamless integration of SEO initiatives across the organisation.

• Foster a collaborative spirit, sharing knowledge and expertise to empower collective success.

Job qualifications & experience:

• Proven experience as an SEO Specialist, with at least 5 years of experience in a similar role.

• In-depth knowledge of SEO best practices, including on-page optimisation, technical SEO, and link building.

• Strong understanding of paid search advertising principles and campaign management across platforms like Google Ads and Bing Ads.

• Excellent analytical skills and experience with web analytics tools such as Google Analytics. • Ability to work independently and as part of a team, effectively managing multiple projects and priorities simultaneously.

• Excellent communication and presentation skills, with the ability to clearly explain complex SEO concepts to both technical and non-technical audiences.

• A passion for digital marketing and a strong desire to stay ahead of the latest industry trends.