Role Purpose:

• To optimise our website’s structure and content to improve its visibility and ranking on search engine results pages.

Job qualifications & experience:

• Minimum of 5 years of experience as a Paid Search Specialist or similar role, with a proven track record of success in B2B industries.

• In-depth knowledge of Google Ads, Bing Ads, and other relevant advertising platforms.

• Expertise in keyword research, bidding strategies, ad copywriting, landing page optimization, conversion tracking, and retargeting.

• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics).

• Excellent communication, collaboration, and organizational skills.

• Ability to work independently and manage multiple projects simultaneously.

• Passion for digital marketing and a demonstrably strong desire to stay ahead of industry trends.

• Proficiency in Microsoft Office Suite and project management tools.