Role Purpose:

• Utilise SEO best practices to enhance content visibility and organic reach.

• Create compelling content in various formats, such as website copy, blog posts, case studies, white papers, emails, brochures, and social media posts, specifically tailored to audience needs.

Responsibilities:

• Develop engaging written content across diverse formats, including website copy, blog posts, case studies, white papers, email newsletters, brochures, and social media content.

• Tailor content to specific audience needs and brand voices, ensuring clarity, conciseness, and persuasive messaging.

• Leverage SEO best practices to optimize content for search engines and organic reach.

• Create clear and informative technical content, such as product descriptions, user manuals, and knowledge base articles.

• Translate complex technical information into easily understandable language for target audiences. 6.

• Continuously research and stay updated on industry trends, content marketing best practices, and SEO advancements.

Job qualifications & experience:

• Minimum of 3 years of experience as a Content Writer or similar role.

• Proven track record of creating high-quality, engaging content for B2B audiences.

• Strong understanding of SEO principles and content optimization techniques.

• Experience with technical writing and the ability to simplify complex information.

• Excellent communication, collaboration, and organizational skills.

• Ability to work independently and manage multiple projects simultaneously.

• Keen eye for detail and commitment to accuracy.

• Passion for digital content creation and a desire to stay ahead of industry trends.